For renewable energy enterprises, these are the best of times and the worst of times. When traditional avenues for capital investment and business development practices are not working, new approaches are called for, especially in the marketing of new green technologies.
Best of Times
Despite political rancor, beaurocratic slowness and unpredictable government policies, there's enormous innovation and growing public support for a movement away from fossil fuel energy sources, in favor of renewable energy sources and energy conservation. Across Europe, Asia, most everywhere in the U.S. - and especially Nevada -- new sustainable energy platforms are being developed, such as unique wind turbine designs, concentrated and thermal solar, geothermal, cellulosic and algae-based ethanol and more efficient energy storage.
Ironically, the challenging economy and job market has actually accelerated innovation and government support such as federal stimulus funding from the DOE and DOA, at least through 2011. If "necessity is the mother of invention," in these times, then flexibility, perseverance, greater efficiency and marketing creativity will be keys to success.
Worst of Times
In Nevada, across the U.S.and in most countries, unemployment and the economies are as bad as anyone can remember. We've watched patiently from the sidelines as local and national politicians and business executives have sought solutions, with heated dialogue, but with little forward progress. The outlook is bleak for job seekers and the economy as a whole. And for green energy entrepreneurs who need investment capital, the traditional avenues of angel and venture funding are not available.
Most of us are frustrated with the complex dynamics of government and corporate America. Realistically, we cannot wait another four or even two years for the economy to recover, for business-friendly policies to emerge and for investment capital to become available. Inventors with promising green economy businesses must also be inventive in launching their businesses because if you do not do it now, some government-funded enterprise in Asia (India, China) will beat you to it. Marketing Green Power can help with the inventiveness of your marketing.